CEO Worldwide, Co-Founder
Martin founded Crossmedia in 2000 with kindred spirit, Kamran Asghar. Like Kamran, Martin cut his professional teeth at Ogilvy in New York, after earlier stints at places like Lintas in his native Germany. Don’t let the dulcet tones of his favorite group ABBA fool you, Martin is an outspoken advocate for integrity and transparency in the agency business, never mincing words when railing against the inefficiencies and short-term outlook that is all too pervasive.
Martin hopes that #XMVoice will promote “critical thinking, which is the foundation of all innovation.” Form him, #XMVoice is Crossmedia‘s expression of the importance of curiosity.