Martin Albrecht

CEO Worldwide, Co-Founder
London

Martin founded Crossmedia in 2000 with kindred spirit, Kamran Asghar. Like Kamran, Martin cut his professional teeth at Ogilvy in New York, after earlier stints at places like Lintas in his native Germany. Don’t let the dulcet tones of his favorite group ABBA fool you, Martin is an outspoken advocate for integrity and transparency in the agency business, never mincing words when railing against the inefficiencies and short-term outlook that is all too pervasive.

Martin hopes that #XMVoice will promote “critical thinking, which is the foundation of all innovation.” Form him, #XMVoice is Crossmedia‘s expression of the importance of curiosity.

Kamran Asghar

U.S. CEO, Co-Founder
New York

Kamran launched Crossmedia in New York in 2000 along with Martin Albrecht. Over the past two decades, Crossmedia has grown into a global, scaled indie media agency that offers brand marketers a distinct alternative to typical holding company models and practices.

Much of Crossmedia’s DNA of transparency, innovation and equity were seeded in reaction to Kamran’s experiences working at places like Ogilvy. Kamran has been named a Mediaweek All-Star, but what he’s most proud of is the inclusive, accountable yet nurturing culture that his team has cultivated as validated by Ad Age’s Best Places to Work kudo in 2020 and 2021.

Kamran hopes that #XMVoice will offer a dynamic forum for “independent thinking in media.”

Lee Beale

Managing Partner
New York

Lee Beale’s world view was shaped by the rigor and accountability of CPG marketing. After spending many formative years at Reckitt Benckiser and GlaxoSmithKline in his native U.K, Lee hopped the pond to work at Omnicom Media Group in New York. Widely accepted as Crossmedia’s King of Posh, Lee’s vision has been instrumental in the growth of the agency’s Redbox Intelligence offering. An Adweek Media All-Star honoree, Lee lives to harness actionable insights from unstructured client marketing data. Therefore, it should come as no surprise that he wants #XMVoice to be all about measurement, measurement, measurement.

Markus Biermann

Founder and Managing Director
Düsseldorf

The true nonconformist founded CROSSMEDIA in 1997 in Düsseldorf, Germany. Right from the start he promoted a transparent working model and raised media-neutral customer consultation to a quality feature.

Markus is a man of conviction. He works differently, is always on the move and thinks quickly – in anything but classic, fixed patterns. As early as 2001, he implemented the far-reaching separation of planning and buying. While many considered the bold move a mistake at the time, they were quickly proven wrong. In his unconventional way of thinking., Markus knew exactly that success can be measured in more than gained profit and that independence and ethical principles can be a valuable USP from an entrepreneurial point of view. All this is underpinned by the annual CROSSMEDIA transparency report which was introduced in 2007.

If there’s one thing Markus hates, it’s standing still and not being able to turn the big wheels. Every now and then he takes a break to re-charge and spend time with his children and his wife at their holiday home in Holland or take a joyride on his motorcycle.

Anne Bologna

Chief Strategy Officer
New York

Anne Bologna’s eclectic advertising career has taken many exciting twists and turns. She’s run Strategy at shops as diverse as Fallon, one of old school Madison Avenue’s meccas of creativity, as well as at iCrossing, a pioneer in digital advertising. She has also taken the entrepreneurial plunge at various points in her career, most notably as a co-founder of Toy, the agency that created Elf Yourself, one of the most viral holiday campaigns in history. Anne also co-founded HearstLab, a venture fund for early-stage startups with female founders.

Anne sees #XMVoice as an exciting new platform anchored by reason, inspiration and provocation, three hallmarks of Crossmedia’s DNA.

Jean Michel Christ

Head of Influencer Relations
Düsseldorf

After working in the fields of public relations, audience development, editing, marketing & sales and social media for years, it comes as no surprise that Jean Michel is a true all-rounder when it comes to communication. The studied Germanist und historian with focus on media and film studies analyzes the needs of customers and target groups in his very own and unique way. As Head of Influencer Relations he has been bringing his in-depth experience, irrepressible passion and a steadily growing network to the Crossmedia table since 2019.

Jean Michel considers himself a storyteller and wants #XMVoice to encourage uncomfortable thinking and to question familiar patters, because “the result pays off twice or three times in almost all cases.”

Marius Hallet

Director Strategy & Analytics
Düsseldorf

During his business studies, Marius worked at a bank where he quickly realized that he needed a change. Crossmedia matches his talent for numbers with his passion for communication and media. Having worked at Crossmedia’s media planning, strategic consulting and marketing analytics departments, Marius is now Director Strategy & Analytics at XCCELERATE, Crossmedia’s agile strategy unit. Here, he brings everything he learned in his almost ten-year media career to the table and promotes future-relevant topics for the benefit of the wider Crossmedia worknet.

As a modern trendsetter, Marius would like to shine a light on “learning by doing” with the help of #XMVoice.

Sven Metz

Director Programmatic Advertising
Düsseldorf

Sven Metz joined CROSSMEDIA at the end of 2019 with the aim of evolving the agency’s programmatic product. Before his career in media with stints at MediaCom, Group M and Ogilvy, Sven worked as a tutor for disadvantaged children. His passions include modern history, which continues to fascinate him past his master’s degree in the same field.

He loves dealing with complex problems and processes and hates putting quantity over quality.

What Sven likes about #XMVoice is that new topics and challenges are focused until “they have been thought through, understood and tackled.”

Ali Plonchak

Managing Partner
New York

In a job-hopping industry, Ali has spent her entire 14-year career at Crossmedia. She joined as Employee #9 straight out of college and is now a managing partner, the youngest one at the agency. Ali has been important in shaping the agency’s DNA, one that is renowned for transparency and a vibrant, diverse and generous culture.

Ali’s vast list of accomplishments include building the agency’s digital practice as well as launching its successful Los Angeles office. Most recently, she developed a system to collaborate with clients to arrive at scopes of work that actually drive value for their brands.

Ali wants #XMVoice to be a bullhorn to shake the industry out of its “unhealthy obsession with hyper-personalization.”

Daniela Pohle

Director Strategy & Analytics
Düsseldorf

Together with Marius Hallet and Florian Holub, Daniela forms the unbeatable management trio of Crossmedia’s XCCELERATE team. The agile strategy unit spearheads constant technological change within the agency. Both a family and a career person, Daniela is not only a mother of two but has been working in a variety of roles from planning to controlling and analysis since she started as a trainee in 2007. Today, she applies her exceptional analytical skills to the development of innovative offers, tools and services.

For Daniela, #XMVoice embodies “freedom and responsibility. To stand up for yourself and discuss, to reflect and develop.”

Sebastian Schichtel

Managing Director
Düsseldorf

The designated digital expert has successfully advanced the development of programmatic and data-based communication solutions of Crossmedia and thus played a key role in an important transformation of the media agency.

In the admirable tightrope act between outstanding eloquence and infectious humor, Sebastian finds surprising and targeted strategies for everything and everyone. Pleasantly unpretentious and pragmatic, he gets to the point quickly – even in an area that many people perceive as a black box. His conscientiousness and his trained eye for detail have been adding to Crossmedia since 2007.

For Sebastian #XMVoice represents essential core values of Crossmedia: “On the one hand, the freedom to do the right things, on the other hand, the obligation to take responsibility for one’s own actions.”

Jens Schnückel

Business Development
Düsseldorf

The trained retail salesman and studied communications manager is an experienced consultant, having worked in leading roles at Fuji, BBDO, Rempen & Partner and Wensauer & Partner for many years.

An entrepreneur himself, Jens founded the Brand Activation Group more than ten years ago. His retail expertise is based on many years of experience with retail customers and as a partner in a medium-sized retail company. From 2016, the industry expert first pushed the launch of the Crossmedia subsidiary BRANDLOCAL and expanded the agency’s business in the field of geo-intelligence analytics and media optimization. Since October 2020 he focuses on Crossmedia’s business development.

For the classic car fan, #XMVoice stands for constantly rethinking media and giving important thoughts about it a forum.

Tobias Schwarz

Director Brand Analytics
Düsseldorf

Tobias Schwarz knows from many years of experience that truth in advertising effectiveness research is only a relative concept and that there is never just one solution. After his studies in sociology, psychology and political science as well as an additional Master of Science Marketing in England, he spent several years on the agency side working on the analysis and presentation of marketing mix modeling studies for various national and international companies. As the Munich native wanted to think outside the box, he joined the Crossmedia Redbox team in 2016.

Since June 2018, Tobias has been heading the advertising impact research division at Crossmedia as Director Brand Analytics. There, he drives a more comprehensive approach from classic brand and ad tracking, to advertising media testing, target group analysis and marketing mix modeling.

For the passionate hobby cook, #XMVoice means “not just working through things to get them done, but questioning everything again and again.”

Georg Tiemann

Managing Director
Düsseldorf

Georg can confidently be described as a wanderer between the worlds. He was already passionate about media and creation working hand in hand when both were still trying to avoid each other as much as possible. Georg is blessed with the typical “Rhineland happy soul” and attaches a great deal of importance to interdisciplinary cooperation. His courage to find new solutions has in recent years particularly benefited our Hamburg office which he set up in 2006.

Georg joined CROSSMEDIA as early as 2000. You will find him wherever new horizons need to be explored. At the moment, he is passionately building CROSSMEDIA’s B2B offering.

For Georg, #XMVoice means ”personal initiative and self-motivation. Only when you truly apply yourself to a topic can you properly understand, change and shape it.”

Our Authors

At the core of Crossmedia is our people. We’ve fostered an environment that allows Crossmedians to have their own perspective and point of view. We aren’t shy about challenging industry norms and are proud to think for ourselves, independently.