Agency Culture – The 5 Difference Makers Every Client Should Demand

02/08/2024 in

Great work is a given, but a thriving culture is what you’re looking for. Ray Valcich, Crossmedia New York’s head of Marketing, lets you in what sets outstanding agencies apart from the rest.

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Ray joined Crossmedia way back in 2011, after cutting his teeth at GroupM in New York. Not long after, he moved his family west to Los Angeles and opened XMLA in the heart of Venice Beach. After successfully avoiding serious sunburn for three years, he headed back to New York to help lead key client accounts and contribute to the unprecedented growth of the agency in a new business role. A few years later, Ray headed south to be the General Manager of Crossmedia’s Philly office on the banks of the Schuylkill River, leading accounts, new business, talent and operations for the 50+ person office. As Covid left its unpleasant mark on day-to-day business operations, and life in general, Ray becAme the Head of New Business in the US, working primarily out of his basement in New Jersey. After a successful three year run of pitching, Ray now leads marketing in the US with a focus on making the agency (even more!) famous, while maintaining and leveraging the swagger and soul of our beloved Crossmedia.