Involvement Marketing – My brand, Your brand?

09/28/2021 in Craft

In a world full of empowered consumers, things aren’t easy for brands – or at least this is what one might think. Jean Michel Christ, Head of Influencer Marketing at CROSSMEDIA, has a different take on matters. In his opinion, consumers’ participation in developing products and services via social media could become the ultimate game…

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Jean Michel Christ

Head of Influencer Relations
Düsseldorf

After working in the fields of public relations, audience development, editing, marketing & sales and social media for years, it comes as no surprise that Jean Michel is a true all-rounder when it comes to communication. The studied Germanist und historian with focus on media and film studies analyzes the needs of customers and target groups in his very own and unique way. As Head of Influencer Relations he has been bringing his in-depth experience, irrepressible passion and a steadily growing network to the Crossmedia table since 2019.

Jean Michel considers himself a storyteller and wants #XMVoice to encourage uncomfortable thinking and to question familiar patters, because "the result pays off twice or three times in almost all cases."