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02/02/2023
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ChatGPT has been capturing everyone’s attention on both sides of the pond, and the Crossmedia offices have been no exception. Here, Matt Asman, Director Analytics Operations at Crossmedia New York, shares his thoughts where we’ll see ChatGPT pop up in the immediate future and how marketers can use the tool to their advantage.
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12/07/2022
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Alphabet needs a change of course, believes Jay Krihak, Executive Director at Crossmedia New York. According to him, Google should turning away from its cookie-based open-market stacks and make a clear commitment towards OTT /CTV instead.
11/23/2022
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Is AI-based ad management really superior to manual optimization? And what does that mean for us as marketers? These are the questions Samuel Andratschke, Director of Social Media Advertising at CROSSMEDIA Düsseldorf, is asking.
10/26/2022
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With impressive viewership numbers second only to the Super Bowl, it’s about time brands and advertisers explored their options in the gaming industry, thinks Connor Mulvaney, Associate Director CROSSMEDIA Philadelphia.
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