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04/06/2023
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Why do so many organizations struggle to build a solid foundation for their performance marketing? Dr. Ram Singh, Chief Performance Media Officer at Crossmedia New York, has existential questions that marketers should be asking and shares his roadmap to a customized performance culture and infrastructure.
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12/14/2022
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Award festivals gather the best work that’s done in our industry. So, it’s not surprising that Crossmedia Worldwide CEO Martin Albrecht came home quite inspired after his jury work at #FOMNA22. However, he noticed a couple of things that had been missing this year. And he says that more campaigns would have had a shot at a trophy – if they’d only been entered…
12/07/2022
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Alphabet needs a change of course, believes Jay Krihak, Executive Director at Crossmedia New York. According to him, Google should turning away from its cookie-based open-market stacks and make a clear commitment towards OTT /CTV instead.
11/23/2022
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Is AI-based ad management really superior to manual optimization? And what does that mean for us as marketers? These are the questions Samuel Andratschke, Director of Social Media Advertising at CROSSMEDIA Düsseldorf, is asking.
#XMVoice is a production of 
