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03/11/2024
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The advertising industry’s carbon footprint is twice as big as that of civil aviation. But bringing down emissions can’t be on one party alone if we want to make a change. In his guest article, Crossmedia London’s strategy manager Tilman Henschke discusses ways in which our industry can come together in efforts to become more sustainable and shares a roadmap on how clients can be engaged on various levels.
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06/30/2023
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Every year, the industry answers the call of the Croisette when the Cannes International Festival of Creativity takes place at the Palais des Festivals. But do yacht parties, free flowing bubbly and lavish displays of excess still have a place in a time where we’re faced with serious socio-economic shifts? Filipe Gouveia, Global Account Director…
06/28/2023
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Have we become so mesmerized by technology that we’re completely blind to the potential threats it poses, both to individuals as well as society at large? Jay Krihak, Executive Director Crossmedia New York, urgently calls for controls being put into place if we don’t want to fall victim to the dire consequences of unchecked AI.
04/06/2023
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Why do so many organizations struggle to build a solid foundation for their performance marketing? Dr. Ram Singh, Chief Performance Media Officer at Crossmedia New York, has existential questions that marketers should be asking and shares his roadmap to a customized performance culture and infrastructure.
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