Why the cookiecalypse is no topic for tomorrow

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When it comes to the future of cookie-based targeting, there is a frequent tendency to shift responsibility to and fro. Agencies, publishers and marketers are discussing numerous theories and like to speculate about “solutions that are not ready for the market yet” – however, very little has changed in concrete terms. This is a mistake, Svenja Erdmann, Head of Programmatic Development & Innovation at Crossmedia Germany, says. The reticence of all those involved is slowing down development rather than taking it major steps forward.

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Why you need to stop bashing Gen Z

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As a communications student and a member of CROSSMEDIA’s Corporate Communications team, our colleague Jana Keßler spends a lot of time reading specialized press and following current debates on LinkedIn. Here, she finds that especially among older marketers, her generation often gets a bad rap. Needless to say, that doesn’t sit right with her.

THE VALUE OF BEING IMPATIENT

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Our very own US Chief Strategy Officer Anne Bologna joined MediaVillage.com’s Women Advancing podcast series recently. In conversation with host Katherine “Kate” Byrne, Anne talks about shifts in today’s ad environment, the role of entertainment, and why seemingly less favorable character traits like impatience can actually work in your favour.

THE END OF THE PITCH AS WE KNOW IT

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The talent crisis, of all things, could put an end to the pitch madness, Crossmedia Germany managing director Sebastian Schichtel says. In this article, he explains how this bold hypothesis came about and why the war for talents could actually improve the relationship between clients and agencies.

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