Attention, please!

in

by

There is a new trend in Ad Land that, at first glance, seems so self-evident and almost mundane that the modern marketeer spontaneously tends to sweep the topic right off the table. Florian Holub, Director Strategy & Analytics at CROSSMEDIA XCCELERATE, on how much attention consumers are really paying to advertising and on the demands…

Subscribe

Register with your email address to receive the latest articles straight to your inbox.

Programmatic Quality is more than fulfilled KPIs

in

by

In nine out of ten cases, the evaluation of a programmatic campaign is based on a quantitative KPI. Quality in terms of data, inventories, technology, etc. often falls by the wayside and is not taken into account. However, according to Sven Metz, Director Programmatic Advertising at CROSSMEDIA in Düsseldorf, a meaningful campaign evaluation is only…

Will Digitally Conditioned Customers Return to Retail #IRL?

in

by

For non-food retailers, the corona pandemic is increasingly turning into a disaster. Not only do retailers struggle with the economic losses caused by the lockdowns, which have not been compensated for by the shop counter’s digital extension, the current re-opening of their shops is now being threatened by the next disillusionment: Homo Corona Digitalis.

Will Human Craft Make a Comeback In The Post-Cookie Era?

in

by

If necessity is indeed the mother of invention, then 2021 could be the year in which agencies will truly transform the way they operate. Lee Beale, managing partner at Crossmedia USA, explains why a critical approach to third-party data is long overdue.

#XMVoice is a production of