Media Agencies Caught in the Purpose Trap

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If you ‘re looking for business performance, you better start looking for a deeper meaning, too. This, in a nutshell, is what it boils down to when referring to purpose in the corporate world. CROSSMEDIA Managing Director Georg Tiemann has been thinking about the extent to which media agencies actually pursue a real purpose. The…

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Will Human Craft Make a Comeback In The Post-Cookie Era?

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If necessity is indeed the mother of invention, then 2021 could be the year in which agencies will truly transform the way they operate. Lee Beale, managing partner at Crossmedia USA, explains why a critical approach to third-party data is long overdue.

CRM – A Powerful Antidote

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CRM is back! Anne Bologna, Chief Strategy Officer at Crossmedia USA, is convinced that modern CRM tools will finally enable brands to build real relationships with their customers. Could CRM in fact be the Holy Grail of digital-based advertising?

Brands Need a Value-Based Compass

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Crises reorganize peoples’ priorities regarding their needs. This, in turn, has a direct impact on our (media) consumption and it raises questions: In the wake of the Corona crisis, what is the effect of increased media use on the advertising market? Why is data currently virtually useless in the absence of agility and short decision-making paths?

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