“How are things going for you with the new work approach?” – Taking a look at 5 months of FUTURE WORK at CROSSMEDIA

in

by

Since January 1, 2022, the way we work at Crossmedia has been looking a little different. With the introduction of the 35-hour flexitime and flexible location week, we are rethinking work and life in our agency. During a test phase, colleagues will have six months to get used to the new model and to find their own flow. Our employees can work when, where and in whichever manner they prefer. Now, shortly before the end of this test phase, the time has come for a first conclusion. Unit Director Dominik Etscheit has the task of leading his team during the reorganization process. On #XMVoice, he tells us what mindset is needed to make FUTURE WORK a daily habit, and what the role of empathy, inspiration and communication is in this process.

Subscribe

Register with your email address to receive the latest articles straight to your inbox.

Make brands great again: What it takes to unlock your brand’s full potential

in

by

The strong focus on short-term sales success has resulted in brands slipping into a dangerous imbalance – our Crossmedia Xccelerate strategy unit experts are convinced of this. To develop their full appeal, brands need time. And they also need brand managers who have the courage to be guided by more than just quick wins and quarterly figures. In this interview*, Florian Holub and Daniela Pohle tell us what the perfect balance between activation and branding looks like, and why brand has always been an integral part of Crossmedia’s media planning.

Regional gaps in brand awareness undermine brand perceptions

in

by

“Of course people know us all over Germany*!” But do they really? Raffael Weber, primarily responsible for digital trade marketing and geo intelligence at Crossmedia, and Matthias Schneider, Group Leader and Data Researcher at Crossmedia RedBox, have discovered in a study that the recognition of many major brands is not quite that evenly distributed throughout the country. The two experts not only examined brand awareness, but also the media spend of numerous brands. In this interview, they provide in-depth insights into their work.

The future of transparency

in

by

With its transparency report, Crossmedia pioneered the field of planning neutrality 15 years ago. No other agency has an equally strict, pro-active and verifiable standard. However, what does transparency mean in today’s age of trading (and media agencies’ general acceptance as traders)? Matthias Bade, managing director at Crossmedia Germany, on the future of the agency’s transparency promise and why being a trader and an independent consultant are still mutually exclusive concepts.

#XMVoice is a production of