The gaming community is close-knit and follows its own rules. Advertisers are having a hard time getting a foot in the door – nothing must disrupt the flow of the game or interfere with gamers’ concentration. Jay Krihak, Executive Director Crossmedia New York, explains how brands can still reach the target group of gamers and streamers and points out pitfalls in the gaming environment.

Since January 1, 2022, the way we work at Crossmedia has been looking a little different. With the introduction of the 35-hour flexitime and flexible location week, we are rethinking work and life in our agency. During a test phase, colleagues will have six months to get used to the new model and to find their own flow. Our employees can work when, where and in whichever manner they prefer. Now, shortly before the end of this test phase, the time has come for a first conclusion. Unit Director Dominik Etscheit has the task of leading his team during the reorganization process. On #XMVoice, he tells us what mindset is needed to make FUTURE WORK a daily habit, and what the role of empathy, inspiration and communication is in this process.

Julia Altmann, Senior Consultant at Crossmedia, deals intensively with climate-neutral media planning in her daily work and knows that efficiency and sustainability can sometimes seem to be at odds with each other. In her article, she explains how green media can make everyone come up trumps.