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09/19/2023
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Retail media is the topic of the day. Everyone wants to have their say, everyone wants to be at the forefront, and one promise of salvation is hot on the heels of the next. CROSSMEDIA Managing Partner, Michael Schmitz, calls for a little more prudence, to ensure that great expectations don’t turn into great disappointments. His most important point: we have to differentiate more when it comes to this topic. And, what would appear to be the most obvious solution is not without risk.
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04/06/2023
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Why do so many organizations struggle to build a solid foundation for their performance marketing? Dr. Ram Singh, Chief Performance Media Officer at Crossmedia New York, has existential questions that marketers should be asking and shares his roadmap to a customized performance culture and infrastructure.
02/02/2023
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ChatGPT has been capturing everyone’s attention on both sides of the pond, and the Crossmedia offices have been no exception. Here, Matt Asman, Director Analytics Operations at Crossmedia New York, shares his thoughts where we’ll see ChatGPT pop up in the immediate future and how marketers can use the tool to their advantage.
02/02/2023
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These days, we are amazed at what artificial intelligence, specifically what ChatGPT is already able to do. However, according to Dirk Nögel, Director Digital Products & Innovations at CROSSMEDIA Germany, what we are seeing here is merely the dawning of a rapidly advancing development. He outlines where the journey is headed and what changes we can expect.
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