Everyone knows that the customer is king. But Maik Erkelenz, Director Business Consulting at Crossmedia, knows from many years of experience that companies often face various hurdles when it comes to putting this way of thinking into practice. In the following, he provides a helpful guide for taking the first steps with the guiding principle of customer centricity.

In the emotional maelstrom of personal dismay, news overload and a feeling of helplessness in every respect, our Client Services Director Stephanie Marchio was initially inclined to advise businesses categorically against continuing with their ad campaigns. Given the current flood of information, who can seriously remember a brand name? And does advertising during a war not always seem out of place? Now that the initial shock has worn off, though, things are becoming clearer and concrete indications for brand communication in times of war are starting to surface. A personal report and six helpful tips.

We created this platform to house our real and honest opinions on what is happening in this world, be it in the industry, or, at a larger scale, the community we live in. As many of us are still reeling from the shock of Russia declaring war on Ukraine, Martin Albrecht, CEO Crossmedia Worldwide, shares his thoughts on a world forever changed by the recent events.