Machine beats man – really?

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Is AI-based ad management really superior to manual optimization? And what does that mean for us as marketers? These are the questions Samuel Andratschke, Director of Social Media Advertising at CROSSMEDIA Düsseldorf, is asking.

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THE MOST POPULAR TV SHOWS THIS YEAR (SO FAR)

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With streaming becoming ever more popular and the variety of platforms increasingly bigger, it is interesting to look at which shows perform best for which platform. #XMVoice guest contributor Philipp Schneider, Head of Marketing DACH at YouGov, shares the latest findings.

Reinventing Netflix

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Netflix’s announcement to offer ad-financed subscription models in the future has caused quite a stir. Yet, how much potential does the offer actually hold? And does this refer to a blatant disruption of the video market or will we, for now at least, hardly see any change for linear TV broadcasters? CROSSMEDIA strategist Florian Holub offers various perspectives for the German market.

GAMERS HATE YOUR ADS

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The gaming community is close-knit and follows its own rules. Advertisers are having a hard time getting a foot in the door – nothing must disrupt the flow of the game or interfere with gamers’ concentration. Jay Krihak, Executive Director Crossmedia New York, explains how brands can still reach the target group of gamers and streamers and points out pitfalls in the gaming environment.

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