Attention, please!

11/04/2021 in

There is a new trend in Ad Land that, at first glance, seems so self-evident and almost mundane that the modern marketeer spontaneously tends to sweep the topic right off the table. Florian Holub, Director Strategy & Analytics at CROSSMEDIA XCCELERATE, on how much attention consumers are really paying to advertising and on the demands…

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Director Strategy & Analytics
Düsseldorf

Florian Holub has been with the independent media agency since 2010 and is familiar with the multifacted nature of media planning from his various positions in different CROSSMEDIA teams. Known and respected for his strategic thinking, he is now Director Strategy & Analytics. With XCCELERATE, a unit which he helped to establish, he is driving the development of solutions, tools and offers that provide uncomplicated access to complex processes within the advertising industry. Besides his weakness for good books, travel and photography, Florian is professionally driven by topics such as incremental reach, target group segmentation and brand personality models. He has a deep desire for media to become a design discipline again: creative, at eye level, independent, results-oriented and fun.

For the studied media manager, #XMVoice stands for "questioning, challenging, reading between the lines and thinking beyond the necessary."

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