In the emotional maelstrom of personal dismay, news overload and a feeling of helplessness in every respect, our Client Services Director Stephanie Marchio was initially inclined to advise businesses categorically against continuing with their ad campaigns. Given the current flood of information, who can seriously remember a brand name? And does advertising during a war not always seem out of place? Now that the initial shock has worn off, though, things are becoming clearer and concrete indications for brand communication in times of war are starting to surface. A personal report and six helpful tips.
