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Between good intentions and poor implementation – sustainability in media planning

The new old star of success factors: customer centricity

The Paradox of Advertising in Times of War

Make brands great again: What it takes to unlock your brand’s full potential

Regional gaps in brand awareness undermine brand perceptions

The future of transparency

Brands Can Remedy the Broken Consumer Relationship With Social Media

A question of attitude

Attention, please!

Consideration as media KPI?

Involvement Marketing – My brand, Your brand?

How Media Ended Up Being Seated At The Kids’ Table Of Communication Planning

WARC: Climbing the Creative Effectiveness Ladder

Programmatic Quality is more than fulfilled KPIs

Will Digitally Conditioned Customers Return to Retail #IRL?

Will Human Craft Make a Comeback In The Post-Cookie Era?

CRM – A Powerful Antidote

Brands Need a Value-Based Compass

Pandemic Pitching: A Gift and a Curse

Why Publicis; Money-Back-Guarantee Isn’t Likely to Work

Dear Advertisers, Let’s Reanimate Your Brands!

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