Award festivals gather the best work that’s done in our industry. So, it’s not surprising that Crossmedia Worldwide CEO Martin Albrecht came home quite inspired after his jury work at #FOMNA22. However, he noticed a couple of things that had been missing this year. And he says that more campaigns would have had a shot at a trophy – if they’d only been entered…

We created this platform to house our real and honest opinions on what is happening in this world, be it in the industry, or, at a larger scale, the community we live in. As many of us are still reeling from the shock of Russia declaring war on Ukraine, Martin Albrecht, CEO Crossmedia Worldwide, shares his thoughts on a world forever changed by the recent events.

The call for campaigns that not only wave the magic wand of creativity, but clearly deliver on effectiveness is getting louder. Just recently, the WARC Effectiveness Award took place, honoring that exact combination for the first time. Our very own Martin Albrecht, CEO CROSSMEDIA Worldwide, was a member of the jury and explains why the…

Publicis raised a few eyebrows when it hyped its recent launch of The Pact by Epsilon. Crossmedia CEO Martin Albrecht says guaranteeing outcomes will harvest only the low-hanging fruit.