Involvement Marketing – My brand, Your brand?

09/28/2021 in Craft

In a world full of empowered consumers, things aren’t easy for brands – or at least this is what one might think. Jean Michel Christ, Head of Influencer Marketing at CROSSMEDIA, has a different take on matters. In his opinion, consumers’ participation in developing products and services via social media could become the ultimate game…

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Jean Michel Christ

Former Head of Influencer Relations
Düsseldorf

After working in the fields of public relations, audience development, editing, marketing & sales and social media for years, it comes as no surprise that Jean Michel is a true all-rounder in all things communication. The studied linguist und historian with a focus on media and film studies analyzed the needs of customers and target groups in his very own and unique way. As Head of Influencer Relations he brought his in-depth experience, irrepressible passion and a steadily growing network to the Crossmedia table between 2019 and 2024.

Jean Michel considers himself a storyteller and wanted #XMVoice to encourage uncomfortable thinking and to question familiar patters, because “the result always outweigh the efforts.”