Retail Media is not a one-size-fits-all

09/19/2023 in Craft

Retail media is the topic of the day. Everyone wants to have their say, everyone wants to be at the forefront, and one promise of salvation is hot on the heels of the next. CROSSMEDIA Managing Partner, Michael Schmitz, calls for a little more prudence, to ensure that great expectations don’t turn into great disappointments. His most important point: we have to differentiate more when it comes to this topic. And, what would appear to be the most obvious solution is not without risk.

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Michael Schmitz

Managing Partner
Düsseldorf

Everyone who knows Michael appreciates his sharp mind just as much as his subtle humor. With over 17 years of experience in the business, Michael can rightfully call himself a digital pioneer. He joined CROSSMEDIA in 2006, the heyday of WAP sites and before the launch of the first iPhone - at that time as one of the first specialists in the rapidly growing field of SEA. Since then, he has played a key role in shaping the independent agency’s offering, driving both the development and expansion of the data-driven, programmatic services, as well as the establishment of Crossmedia as one of the leading paid social agencies in Germany.

For Michael, "Thinking for yourself makes you smart" means constantly diving into new topics, making connections and creating something better.